Samaritaine
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Samaritaine *
DESCRIPTION
Samaritaine, acquired by LVMH in 2010, is one of the major department stores in Paris. It offers a selection of more than 600 brands in the world of fashion, watchmaking, jewelry,
and the largest beauty area in Europe.
CONTEXT
Samaritaine has assigned us to create original and trendy content. They also need communication for their campaigns:
• “Paris à Poils” from January to May.
• “Magic City” and “Paris-les-Flots” from May to August.
ASSIGNMENT
• Brainstorming original content concepts.
• Organizing and shooting content at the store.
• Production: Creating storyboards, assisting during shoots, providing guidance to the videographer.
• Post-production: Creating assets for the final render (including graphics, photo, video editing, and layout work).
