Hi, I'm Fatima
Hi, I'm Fatima
I’m a Multidisciplinary Creative
Specializing in Graphic Design, Art Direction & Business Communication
My work lives at the intersection of strategic design and artistic creation: I approach projects with a structured, thoughtful mindset as a designer, while also exploring personal, intuitive work as an artist.
With a background in business and visual communications, I bring both analytical and creative perspectives to every project. I love thinking outside the box and creating work that is unique, meaningful, and rooted in storytelling.
My process adapts to the work. As a designer, I solve problems with visual language, aligning with collaborator’s goals and vision. As an artist, I translate experiences, emotions, and stories into creative expressions, experimenting with digital graphics, apparel, video, writing, mixed media, or anything that sparks my curiosity. Much of my inspiration comes from travel, encounters, and the richness of cultures around the world. Typography and lettering hold a special place in my practice. I love shaping words into visuals that carry meaning while exploring their aesthetic.
I’m drawn to projects that immerse people in a world, from culturally linked initiatives like exhibitions, events, or magazines, to creative-driven brands in fashion, food, travel, or lifestyle, as well as video and film projects including series, films, and documentaries.
Background & Resume
Education
Bachelor’s Degree | Art Direction, Digital Campus
Strategic needs analysis
Client project design & management
Artistic culture
Graphic design
HND | Communications, CNED
Project management
Proficiency in communication tools
Relationship management (clients, partners, media)
Experiences
Graphic Designer | Freelance | 2024–Present
Worked on visual identities, digital content, and lettering projects for diverse collaborators.
Founder & Creative Director | Genuine (@genuine.stu) | 2025–Present
I created Genuine as a platform to explore cultures and lifestyles worldwide through content, events,
and workshops. It’s a space where I merge my interests in design, culture, and storytelling.
Through Genuine, I develop and share content formats and concepts while building skills in creative direction and project management. Over the coming years, I aim to grow the platform further and continue experimenting various content formats and concept, to ultimately produce series and documentary movies.
Art Director’s Assistant Intern | CTZAR | 2023
Contributed to creative proposals and campaign presentations, developed editorial calendars, produced content (static, animated, and video), conducted creative research and trend monitoring, and assisted during photo and video shoots.
Communication Manager (Intern & Freelance) | Wissew | 2021
Managed social media communications and content, organized digital events, and led community management to engage and grow the audience.
After my agency experience, I chose to focus on personal projects, experiments, some freelance work, and developing my own initiatives to explore and define my creative voice.
During this time, I lived in Melbourne, New York, and the Netherlands, which exposed me to diverse cultures, lifestyles, and ways of thinking, deeply shaping my perspective, adaptability, and inspiration.
Today, I’m ready for new challenges and collaborations, eager to apply and continue growing my skills in a career I love and to work alongside incredible people ❤️
Softwares
Illustrator
Photoshop
InDesign
After Effects
Premiere Pro
Technical Skills
Art Direction
Communication Strategy
Brand Identity
Social Media
Softskills
Adaptability
Curiosity
Critical Thinking
Self-Motivation
Teamwork
Empathy