Genuine Studio
*
Genuine Studio *
DESCRIPTION
A self-initiated project.
Genuine is envisioned as both a production studio and a space for real, meaningful cultural exchange.
Through documentaries, series, and short-form content, the project captures the essence of arts, crafts, and lifestyles from various cultures.
CONCEPT
1. Intention
A visual identity that is bold and expressive, reflecting both the name Genuine and its mission.
• Genuine (real, authentic, heartfelt): sincere, honest, and not fake or copied.
• Mission: storytelling rooted in culture.
2. Creative direction keywords
Storytelling · Cinematic · Sincere
WHAT I DID
• Visual Identity
• Graphics
• Social Media Assets / @genuine.stu
• Presentation / Link Here
The logo consists of two key elements:
• The name: set in a simple, minimalist typeface with a bold weight to convey strength and sincerity.
• The word Studio: hand-drawn in black ink, then vectorized in Illustrator.
The ink represents storytelling and the documentation of a narrative.
