DESCRIPTION
In New York, the bodega is a neighborhood grocery store, often family-owned, and an integral part of the city’s culture. More than just supermarkets, they serve as community hubs where locals chat with neighbors, engage with shop owners, and strengthen community ties.
During a two-month stay in the Bronx, I was inspired by the unique atmosphere of New York bodegas to create this project.
Bodega
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Bodega *
CONCEPT
1. Intention
Design a simple piece and derived visual with subtle references to the Latin culture of bodegas.
The aesthetic reflects the classic, raw look of neighborhood corner stores.
2. Creative direction keywords
Kitsch & Classic
WHAT I DID
• Lettering design
• Graphics
